Unigift
A commissioned branding and UI project for a personalized gifting platform.
Focused on visual tone, soft interactions, and scalable structure — with a working prototype and identity system ready before development was paused.
#hero —
#nav-trigger-1 —
#context —
Initial direction — calm luxury with a human tone
Brief
The target group was clear: women 25–40 with mid to high income, looking for something thoughtful, beautiful, and personal.
We weren’t designing for urgency or commercial discounts — this was about care, celebration, and taste.
Představuji si drahý hi-tech dům s mramorovou kuchyní, květinami a balonky, stuhami ve zlatavé barvě a sklenkami růžového šampaňského.
#moodboard —
From moodboard to brand identity
I started with a moodboard to capture that emotional tone:
natural lighting, delicate textures, soft flowers, and confident stillness.
Then I designed the visual system around it:
A minimal logo with symbolic balance — gift-giving as interaction
A color palette built on Tailwind Stone neutrals, with Rose gradients as emotional accents
Cormorant Italic for warmth, Pathway ExtraLight for rhythm and contrast
A tone of voice that’s soft, confident, and never excessive
Everything was intentional — nothing felt ornamental.
#guidline —
#form —
What mattered most was how the system behaves — not just how it looks.
The interaction design carried the identity through motion, spacing, and rhythm.
Grid: 12-column layout with scaled radii (20 / 16 / 8) for natural feel on each device
Buttons: gradient CTAs, outline states, and muted disabled versions — all WCAG-consistent
Navigation: soft underline interactions with slow transitions
Cards: responsive structure, generous padding, content-led hierarchy
Filters: designed but not implemented — their logic aligned with system tone
Only two screens were designed: the homepage and the product catalog.
But they were enough to test the whole system: content structure, contrast, responsiveness, and microinteractions.
The builder logic and checkout were outlined — but not developed.
Still, the system was flexible enough to grow.
You can try the prototype here:
What worked — and what I’d expand
#context —
#reflections —