Unigift
A commissioned branding and UI project for a personalized gifting platform.
Focused on visual tone, soft interactions, and scalable structure — with a working prototype and identity system ready before development was paused.
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Context and scope
Unigift was a branding and UI project for a B2C gifting platform — real commission, paused before development. I was responsible for everything on the visual side: from logo and brand tone to interface structure and interactions.
The goal wasn’t just to make it look elegant. It had to feel calm, consistent, and emotionally clear — without overexplaining itself. — real commission, paused before development.
#context —
Initial direction — calm luxury with a human tone
Brief
The target group was clear: women 25–40 with mid to high income, looking for something thoughtful, beautiful, and personal.
We weren’t designing for urgency or commercial discounts — this was about care, celebration, and taste.
Představuji si drahý hi-tech dům s mramorovou kuchyní, květinami a balonky, stuhami ve zlatavé barvě a sklenkami růžového šampaňského.
#moodboard —
From moodboard to brand identity
I started with a moodboard to capture that emotional tone:
natural lighting, delicate textures, soft flowers, and confident stillness.
Then I designed the visual system around it:
A minimal logo with symbolic balance — gift-giving as interaction
A color palette built on Tailwind Stone neutrals, with Rose gradients as emotional accents
Cormorant Italic for warmth, Pathway ExtraLight for rhythm and contrast
A tone of voice that’s soft, confident, and never excessive
Everything was intentional — nothing felt ornamental.
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#form —
What mattered most was how the system behaves — not just how it looks.
The interaction design carried the identity through motion, spacing, and rhythm.
Grid: 12-column layout with scaled radii (20 / 16 / 8) for natural feel on each device
Buttons: gradient CTAs, outline states, and muted disabled versions — all WCAG-consistent
Navigation: soft underline interactions with slow transitions
Cards: responsive structure, generous padding, content-led hierarchy
Filters: designed but not implemented — their logic aligned with system tone
Only two screens were designed: the homepage and the product catalog.
But they were enough to test the whole system: content structure, contrast, responsiveness, and microinteractions.
The builder logic and checkout were outlined — but not developed.
Still, the system was flexible enough to grow.
You can try the prototype here:
What worked — and what I’d expand
The tone stayed coherent across all layers — logo, layout, typography, interaction
Components behaved predictably and softly, supporting the emotional message
Nothing tried to sell — the interface gave space for the product to speak
Expanded the builder UX (step flow, pricing logic, confirmation states)
Tested card hierarchy under real product data
Refined filtering affordance and CTA placement
Added onboarding or light interaction feedback
"The interface doesn’t demand attention — it supports the gesture of giving."
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#reflections —